Advertise with A Veterinary-Backed Pet Media Platform
Pet Matters connects brands with engaged pet owners through trusted, evidence-based content. Built by veterinarians, it is a dedicated media platform designed for high-quality brand storytelling, education, and advertising. Pet Matters operates separately from Your Vet Online clinical services, ensuring a clean, commercially focused environment for brand partnerships.
WHY
Why partner with us
Trusted authority
Every piece of content is backed by veterinary insight through Your Vet Online.
Highly engaged audience
Pet owners who actively seek advice, solutions, and products for their animals.
Multi-channel reach
Website, email, and social working together to amplify your brand.
Commercially aligned content
We create content that performs, not just content that exists.
Ways to partner with us
Brand partnerships
Long-term collaborations designed to build trust and visibility.
Includes a tailored mix of:
- Editorial content
- Newsletter placement
- Social amplification
- On-site exposure
Best for brands looking to establish authority and consistency.
Sponsored Editorial
Professionally written content that educates and performs.
- SEO optimised for long-term traffic
- Aligned with Pet Matters editorial tone
- Optional veterinary input or review
- Distributed across site and channels
Ideal for product education, launches, and brand storytelling.
Newsletter placements
Direct access to a trusted audience.
Options include:
- Sponsored features
- Product highlights
- Integrated content within weekly emails
Best for driving engagement and conversions.
In-content advertising
Native placements within editorial articles.
Positioned where readers are actively engaged, delivering strong visibility without disrupting the experience.
In-article advertising
Designed for visibility without disrupting the reader experience.
Ad Sizes
Desktop
728 × 90 (leaderboard)
300 × 250 (medium rectangle)
300 × 600 (half page)
Mobile
300 × 250 (primary format)
320 × 100 (large mobile banner)
Placement
Below introduction (high visibility)
Mid-article (strong engagement)
Pre-conclusion (conversion-focused)
Creative guidelines
For best performance:
- Clear messaging
- Strong call to action
- Minimal text
- High contrast
- Mobile-first design
We can assist with creative direction where needed.
Ad placements are limited per article to maintain a premium reader experience.
Our audience
Pet Matters reaches a growing audience of engaged pet owners actively seeking trusted advice, solutions, and products for their animals.
Our audience includes:
- Pet owners who prioritise health, nutrition, and preventative care
- Informed decision-makers who actively research and act on recommendations
- Consumers who invest in premium products, services, and their pets’ overall well-being
- A discerning audience with a strong interest in lifestyle, wellness, and high-quality pet care
Our audience is primarily based in Australia, New Zealand, the United States, and the United Kingdom.
This is a high-value audience that prioritises trust, expertise, and quality when making purchasing decisions for their pets.
Ready to partner with Pet Matters?
To discuss opportunities, submit an enquiry, and we will be in touch.
For partnerships, contact us directly:
Disclaimer
All sponsored content is clearly disclosed in accordance with applicable advertising and disclosure standards.
We prioritise transparency and editorial integrity across all content.
Content is general in nature and does not replace individual veterinary advice.