Privacy Policy

This Privacy Policy explains how Your Vet Online and Pet Matters collect, use, disclose, and protect information collected from users of this website and related services.

This policy applies to:

  • Your Vet Online
  • Pet Matters
  • www.yourvetonline.com
  • associated landing pages, forms, newsletters, competitions, promotions, and digital services operated by us

By using this website, you agree to the terms of this Privacy Policy.

Information We Collect

We may collect personal information from users in a variety of ways, including when users:

  • visit our website
  • subscribe to newsletters or email updates
  • complete forms or surveys
  • enter competitions or giveaways
  • contact us
  • submit stories or editorial contributions
  • book consultations or services
  • download resources or guides
  • interact with advertising or promotional campaigns

Information collected may include:

  • name
  • email address
  • phone number
  • postcode or suburb
  • pet related information
  • survey responses
  • competition entries
  • marketing preferences
  • technical and device information

Users may choose not to provide personal information, however some parts of the website or services may not function correctly without it.

Non-personal Information and Analytics

We may collect non personal information about website visitors including:

  • browser type
  • operating system
  • device type
  • IP address
  • pages visited
  • referral sources
  • time spent on pages
  • interactions with emails, advertisements, videos, forms, or content

We may use analytics and tracking technologies including cookies, pixels, tags, and similar technologies provided by third party services such as Google Analytics, Meta, ActiveCampaign, YouTube, advertising platforms, and other marketing or analytics providers.

This information helps us improve our website, content, marketing, products, and user experience.

Users may disable cookies through their browser settings, however some website functionality may be affected.

How We Use Collected Information

We may use collected information to:

  • provide services and customer support
  • improve website functionality and user experience
  • personalise content and marketing
  • administer competitions, giveaways, and promotions
  • send newsletters, promotions, updates, or marketing communications
  • deliver discount codes or promotional offers
  • analyse audience engagement and campaign performance
  • develop new content, products, or services
  • respond to enquiries or submissions
  • meet legal or regulatory obligations

Email Marketing and Communications

If you subscribe to our mailing list, enter a competition, download a resource, or otherwise opt in to receive communications, we may send you:

  • newsletters
  • educational content
  • promotional offers
  • sponsored content
  • product updates
  • competition information
  • marketing communications from Your Vet Online and Pet Matters

We use third party email and marketing platforms, including ActiveCampaign and related service providers, to manage communications and audience engagement.

Users can unsubscribe from marketing emails at any time using the unsubscribe link included in emails.

Competitions, Giveaways and Promotions

From time to time, Your Vet Online and Pet Matters may conduct competitions, giveaways, surveys, sponsored campaigns, or promotional activities in partnership with brands, advertisers, or sponsors.

When entering a competition or promotion, users may be asked to provide personal information including name, email address, postcode, pet information, or related details.

Information collected through competitions or promotions may be used to:

  • administer the promotion
  • contact winners
  • provide discount codes or prizes
  • send marketing communications
  • measure campaign performance
  • provide audience insights or reporting to sponsors or promotional partners

We do not sell personal information to third parties.

However, limited entrant information, aggregated demographic data, audience insights, or campaign analytics may be shared with promotional sponsors, advertisers, or trusted service providers where reasonably necessary to operate the promotion or report on campaign performance.

Specific competition terms and conditions may apply to individual promotions and will be linked from the relevant campaign page.

Sponsored Content, Advertising and Affiliate Relationships

Your Vet Online and Pet Matters may publish sponsored content, advertisements, affiliate links, product reviews, or commercial partnerships.

We may receive compensation, commissions, sponsorship fees, or other commercial benefits from certain partnerships or links.

Sponsored or promotional content will generally be identified where appropriate.

Advertising and affiliate relationships do not influence our commitment to evidence based veterinary information and editorial integrity.

User Submitted Content

Users may voluntarily submit stories, photographs, videos, testimonials, comments, survey responses, case details, social media content, or editorial contributions to Your Vet Online or Pet Matters.

Content may also include photographs, videos, or material voluntarily shared with us through consultations, social media interactions, messages, competitions, forms, or customer communications.

By submitting content or voluntarily providing material to us, users grant Your Vet Online and Pet Matters permission to review, edit, reproduce, publish, distribute, and use that content across our websites, newsletters, social media channels, educational materials, marketing campaigns, and related promotional activities unless otherwise agreed in writing.

Where reasonably possible, identifying personal information will be removed or minimised before publication. We may use pet photographs, case images, or related material in an educational, editorial, or promotional context where the content is not reasonably identifiable to an individual person.

Users should avoid submitting sensitive personal information they do not wish to be shared publicly.

How We Protect Information

We adopt reasonable security measures and data handling practices designed to protect against unauthorised access, disclosure, alteration, or destruction of personal information.

However, no method of online transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

Third Party Services

We may use trusted third party providers to assist in operating our business and website, including providers related to:

  • email marketing
  • analytics
  • advertising
  • payment processing
  • customer support
  • website hosting
  • surveys and forms
  • social media integrations

These providers may process information on our behalf in accordance with their own privacy policies and applicable laws.

 

Overseas Data Transfers

Some third party providers we use may store or process information outside Australia, including cloud storage, analytics, email marketing, advertising, customer support, or related digital services.

While we take reasonable steps to work with reputable providers, overseas entities may not be subject to the same privacy protections as Australian organisations.

By using our website or services, you acknowledge that your information may be transferred, processed, or stored outside Australia where reasonably necessary for the operation of our business and services.

External Links

Our website may contain links to external websites or third party platforms. We are not responsible for the privacy practices or content of external websites.

Users should review the privacy policies of any third party websites they visit.

Access and Correction of Information

You may request access to personal information we hold about you and request correction of inaccurate or outdated information where reasonably appropriate.

To make a request, please contact us using the contact details listed in this Privacy Policy.

Security of Information

We take reasonable steps to protect personal information from misuse, interference, loss, unauthorised access, modification, or disclosure.

However, no method of electronic transmission or internet storage is completely secure and we cannot guarantee absolute security of information transmitted to or from our website or systems.

Changes To This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our services, business operations, technology, legal obligations, or marketing practices.

Updated versions will be published on this page with the revised date listed below.

Continued use of our website or services following updates to this Privacy Policy constitutes acceptance of those changes.

Contact Us

If you have questions regarding this Privacy Policy or our data practices, please contact:

Your Vet Online
www.yourvetonline.com
info (@) yourvetonline.com

Last updated: May 2026